Toys are one of the most tightly regulated consumer categories worldwide: mechanical safety, flammability and chemical limits are tested for every design, with extra electrical tests for battery-powered toys. CE marking gives access to all 27 EU member states plus Norway, Iceland and Liechtenstein, but only after every EU law that applies to the product has been met and documented in a technical file.
To import and sell toys in the European Union you will typically need:
Each row links to our detailed guide for that scheme. “Conditional” means it depends on the model’s features, packaging or sales channel – we confirm this in the free applicability check.
| Certification | Why it applies to toys | Authority | Mark | Typical timeline | Local representative |
|---|---|---|---|---|---|
| EU Toy Safety (Directive 2009/48/EC, EN 71) Mandatory |
Toys for children under 14 must meet the Toy Safety rules and EN 71 series. | Notified Bodies (EC-type examination where needed) / self-declaration | CE | 2–4 weeks | Yes – EU economic operator |
| RoHS (2011/65/EU) & REACH (EC 1907/2006) Mandatory |
REACH restrictions apply to all toy materials, and RoHS applies to electronic toys. | ECHA / national enforcement authorities | CE (RoHS) | 2–4 weeks (testing & documentation) | Depends – EU importer or Only Representative for REACH registration |
| CE Marking (EU Declaration of Conformity) Mandatory |
The EU Declaration of Conformity and CE mark cover the toy safety rules and, for electronic toys, EMC and RED. | EU Commission / Notified Bodies / national market surveillance | CE | 3–8 weeks (self-declared routes) | Yes – EU economic operator for most products |
Exact standards and editions depend on the model and the scheme; we confirm the test plan before any sample is shipped.
Yes. Toys for children under 14 must meet the Toy Safety rules and EN 71 series. Toys for children under 14 need EN 71 testing, a technical file and CE marking. A new EU Toy Safety Regulation (adopted 2025) will replace the directive after a transition period.
The core requirements are Toy Safety EN 71, RoHS & REACH, CE. The table above explains why each one applies.
Yes. Most CE-marked products need an EU-based economic operator (importer, authorised representative or fulfilment service provider) named on the product or packaging, and batteries need producer registration in each member state where they are sold. By scheme – Toy Safety EN 71: Yes – EU economic operator; RoHS & REACH: Depends – EU importer or Only Representative for REACH registration; CE: Yes – EU economic operator for most products.
Typical timelines by scheme: Toy Safety EN 71: 2–4 weeks; RoHS & REACH: 2–4 weeks (testing & documentation); CE: 3–8 weeks (self-declared routes). Schemes can run in parallel once samples and documents are ready. Send us your model details for a realistic plan.
Yes, if the reports cover the current harmonised EN standards. CB Scheme reports to IEC standards can be converted to the EN versions, and one well-planned test programme can also support UKCA and many Middle East and Asian markets.
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Send us the model datasheet – we will confirm every approval it needs, the test plan, cost and timeline within 24 hours.
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